Brand Story

éclater | Brand Story

Founded in 2018 by two Hong Kong–based women entrepreneurs, Yeti and Wancy, éclater makes high-quality jewellery you can actually wear every day. We’re obsessed with modern minimalism: timeless design meeting affordable luxury.

Our mission is simple: help you express yourself and feel empowered. Each piece is crafted to be an extension of your character, so your one-of-a-kind style can shine—without saying a word.

Subtle Minimalism, Timeless Class

Jewellery isn’t just an accessory; it’s a reflection of your inner story. It should be worn daily, bringing joy and inspiration wherever you go. éclater delivers thoughtful, versatile pieces that look premium without the hefty price tag. Mix, match, and layer to craft looks that fit every mood and moment, while highlighting what makes you uniquely you.

Break Out & Shine

We believe everyone has the power to break out of their shell and radiate their natural beauty. Our name draws from the French éclat – “dazzle and shine.” We take it a step further with éclater, the verb “to break out and explode.” Wear éclater and feel fearless—ready to make each day extraordinary.

When you put on an éclater piece, you’re telling your story, celebrating your personal style, and stepping into your best self. Shine on, and let your voice—and your style—explode!

Accentuating Your Natural Beauty

Elegance doesn’t have to be expensive. Our jewellery is designed for affordability and longevity, without compromising quality, comfort, or style. We keep things chic, not brash: subtle elegance, modern minimalism, and timeless sophistication that spotlight your natural beauty and individual flair.

Tell your style story with éclater as the exclamation point. The best version of you is ready to be expressed—wear it proudly with éclater.